How Corporations Can Protect Brand Reputation from Deepfakes

The brand threat

Deepfakes targeting executives or products can erode market trust overnight. Proactive defenses are essential.

Protection strategy

1. Monitor for synthetic mentions and viral content
2. Authenticate suspect media rapidly
3. Issue verified statements and certificates
4. Train crisis response teams

Value

Companies that invest in verification infrastructure safeguard not only their assets but also public confidence.